As you know Facebook currently offers two ad pixels, which are called Conversion Pixel, and Custom Audience Pixel. The past week, Facebook announced that they upgraded the Custom Audience Pixel, which let users track conversions by combining the two existing pixels.
Monthly Archive: June 2015
Last year, Facebook introduced the carousel format for Facebook ads which lets advertisers showcase multiple images in one ad. Since then, advertisers have seen carousel link ads drive 30 to 50% lower cost per conversion and 20 to 30% lower cost per click than single-image link ads.