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Facebook Changes Cost Per Click Measurement

Facebook is updating the definition of Cost Per Click (CPC) to help advertisers understand how their ads are performing against their business goals.

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We Raised $1 Million Seed Funding with 500 Startups

Our seed investor group consists of angel and institutional investors active in ad tech investments within other parts of Europe as well, including Germany and Sweden.

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Adphorus Added adjust to Its Measurement Partners

With mutual integration of the platforms, our customers will now be able to track and optimize their Facebook ads based on data collected by adjust on Adphorus platform.

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6 Best Practices for Dynamic Product Ads Campaigns

Dynamic Product Ads is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet.

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