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Optimize your Facebook campaigns for offline conversions

Facebook is one of the major digital marketing channels for travel advertisers. It has an effective reporting system to provide marketers with granular data on the performance of their campaigns.

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The science of optimizing your campaigns on Facebook: Split testing and best practices

Advertising on Facebook requires many decisions to be taken, such as splitting your audience into targeting groups, and selecting a billing method or an optimization goal for your campaign.

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