Well, there is no generic answer to that of course.
But let’s have a look at a specific example of how heavily this still widely used attribution model underestimates the impact of Facebook.
Advertising on Facebook requires many decisions to be taken, such as splitting your audience into targeting groups, and selecting a billing method or an optimization goal for your campaign.
Travel advertisers are constantly honing allocation of their digital advertising budget among several marketing channels to maximize ROI.
If you are a Travel company and want to grow your business, you constantly need to be speaking to and engaging with new customers to fill the top of your sales funnel.
Finding your ideal audience is an important step in increasing returns of your Facebook campaigns and it is achievable by following the right strategy. Follow these simple tips to reach the most relevant people according to your campaign objective.
Dynamic Product Ads is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet.
Since we began giving our customers access to Marvin last February, there have been many inquiries about how it works its magic. In this post, we would like to share with you an in-depth look at how Marvin optimizes your Facebook campaigns for the best ROI at scale.
We list 9 ways of doing it.
If you are not implementing these with your Facebook ads right now, you are losing money.