Facebook announced a new tool called Pixel Helper for their advertisers. It is a basic chrome extension that checks Facebook conversion pixel and custom audience pixel for websites you browse actively.
Measurement is a recording of size, length, width or quantity of something. But in marketing universe it’s a useless statistic unless your digital strategy is shaped around those numbers. Measurement is one of the fundamental concepts of digital marketing, therefore determining your digital marketing communication can be really difficult if you measure your advertising wrong.