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A Tactical Approach To A Cookieless Campaign
Time to prepare—Google Chrome will no longer support third-party cookies.
Sojern anuncia una política global de licencia parental que mejora la paga para todos los padres
Sojern ajusta significativamente su Política Global de Licencia Parental.
Entender y honrar el decimosexto de junio a través de la lente del viaje
Sojern reMEMORA EL FIN DE LA ESCLAVITUD Y REFLEXIONA SOBRE SU IMPACTO.
Viajes más largos, viajes internacionales grandes este 4 de julio
Los estadounidenses se equipan para el fin de semana de viajes más popular
How To Increase Bookings in a Cookieless World
Third-party cookies are going away, whether hotel marketers like it or not.
A Spotlight on Turkish Travel Trends
Take advantage of this surge in travel intent to Turkey.
The Third-Party Cookie Is Crumbling - Now What?
Third-party cookies are going away, which will disrupt the travel industry.
How Hoteliers Are Maximizing Revenue
We partnered with Skift to interview leading hoteliers around the world.
Sojern regresa en Dublín
SGB Dublin se va a la carretera para Dillon's Park Dalkey
European Summer Travel Heats Up
Planning for summer travel to Europe is already taking off this spring.
Flexi Fridays Improve Culture
Flexi-Friday enables employees to focus on personal development.
Using Mobile to Maximise Your Direct Booking Strategy
Learn how hoteliers can maximise direct bookings through mobile.
US Travel is Back!
We analyze 2022 search and booking data, and the great growth in the US.
Sojern ya ve un aumento en la intención de viaje a Qatar para el Mundial 2022
Tendencias de viaje para la Copa Mundial de la FIFA 2022 en Qatar.
Non faremo affari con la Russia
I nostri cuori vanno al popolo ucraino ed a coloro che sono stati colpiti.
Nous ne ferons pas affaire avec la Russie
Nos pensées vont au peuple ukrainien et à ceux qui ont été touchés.
No haremos negocios con Rusia
Nuestros corazones están con la gente de Ucrania y aquellos afectados.
No haremos negocios con Rusia
Nuestros corazones están con el pueblo de Ucrania y los afectados.
Ad Creative Trends for 2022 Strategies
A review of creative trends we're seeing.
Sojern Recognized Among Top Hotel Digital Marketing Companies
We are thrilled to be recognized among the best in metasearch and adtech.
Strategies & Tactics to Expand Your Upper Funnel in Cookieless World
Activate data in a cookieless world with multichannel campaigns.
Preparing Your Data for a Cookieless World
Major internet browsers are no longer going to support third-party cookies.
4 maneras de hacer el diseño de su sitio web
Aumente las conversiones a través del diseño web.
Increase Your Website’s Readability in 3 Simple Steps
Create a consistent brand and optimize your website to increase bookings.
How to Be Brand Consistent on Your Website and Beyond
Build awareness of your business through consistent branding.
As Land Borders Reopen, Canadians Look to Come to the US
US announcement marks a massive boon for US tourism.
Use These US Holiday Insights to Prepare Your Marketing Strategies
We analyze 2021 holiday travel searches and bookings to see strong numbers.
Building Strategies to Drive and Convert More Direct Traffic
Hotels can implement these seven strategies to drive more direct traffic.
300 especialistas en marketing de viajes votan sobre publicidad digital
Se encuestó a 300 vendedores de viajes de todo el mundo.
Cookieless Retargeting Strategies in the Modern World
Retargeting as we know it today is going away in 2023.
Want to learn how to drive more revenue on your attraction website?
Gain tips for optimizing your website and improving the user experience.
Navegando por el futuro del marketing de datos y viajes
Obtener la receta para el éxito del comercializador de viajes sin galletas
Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller
Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer
Sojern’s Award Winning Banner Ad Creative Services and Search Engine Marketing Offerings
AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.
2021 Shifts in Travel Behavior
Sojern and PlaceIQ use data to understand COVID-19 recovery.
Accelerate Your Recovery: 6 Digital Ad Trends to Know
This year promises to see a surge in travel.
A Deep Dive Into Metasearch Marketing
Capture travelers throughout the path to purchase with metasearch.
COVID-19 Insights: The Return of US Travel
99% of Americans and Canadians are eager to travel again.
COVID-19: Insights on Travel Impact, Middle East and Africa - March
Safety announcements work to limit the spread of COVID-19 during Ramadan.
Cookieless Advertising for Travel Marketing in Today's World
Google announced in 2020 that they would be sunsetting 3rd-party cookies.
Increasing Your Direct Bookings with Google’s Free Hotel Links
Google recently announced the release of a ‘Free Booking Links’ module.
COVID-19: Insights on Travel Impact, Europe – March
There is still uncertainty around when travel restrictions will be lifted.
COVID-19: Insights On Travel Impact, Asia Pacific - March
Domestic demand for travel improves across Asia Pacific.
How 2021 Travel is Shaping Up and a 2020 Look Back
Check out our snapshots of the shifts in travel behavior in 2020.
COVID-19: Insights on Travel Impact, Middle East and Africa - February
The UAE features within the top ten searched for destinations.
How Facebook & Instagram Ads Can Inspire Travel
Use Facebook and Instagram in your strategy to reach the right travelers.
COVID-19: Insights on Travel Impact, Europe – February
Take a look at upcoming travel trends for the European summer.
Paid Search Engine Marketing Guide for Hotels
Leverage Search Engine Marketing (SEM) for your hotel.
Latest European Webinar Recap and Travel Insights - January
Rethink your success metrics and partnering for success in 2021.
COVID-19: Insights on Travel Impact, Middle East and Africa - January
The UAE and Saudi Arabia are among top origins for Qatar.
COVID-19: Insights On Travel Impact, Asia Pacific - January
Lunar New Year leads to uptick in travel intent to Asia Pacific.
Perspectivas de COVID-19: La intención de viaje y la confianza mejoran en EE. UU.
Los viajes están a la vuelta de la segunda mitad del año.
COVID-19: Insights on Travel Impact, Middle East and Africa - December
Travel intent and confidence in the UAE grows considerably.
COVID-19: Insights On Travel Impact, Asia Pacific - December
Travel intent to Asia Pacific changes with new vaccine announcements.
COVID-19: Insights on Travel Impact, Europe – November
Domestic travel across Italy has shown significant growth.
A Travel Marketer’s Guide to Programmatic Display
Learn how programmatic display works and what makes it so successful.
COVID-19: Insights on Travel Impact, Latin America
LATAM sees greater growth in flight bookings than other regions.
COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview
UAE hotel searches and bookings continue to increase.
10 Traveler Trends for 2021 Planning
One thing is for certain, the hunger for travel still remains.
Los destinos de esquí ven una recuperación más rápida que todas las verticales de alojamiento
Sojern analiza la intención de viaje a destinos de esquí en 2020.
Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions
Now is the time to get creative with your Co-op digital marketing strategy.
Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery
Hotels, attractions, and tour operators collaborate to drive recovery.
Managing Customer Expectations for Hotels and Attractions
72% of travelers frequently read reviews before deciding where to stay.
Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings
Travelers are constantly browsing online, finding the right place to book.
7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]
Learn how to improve your advertising creative throughout COVID-19.
COVID-19: Travel Trends From Around the Globe [Webinar]
We dive into multiple types of data to understand global trends
Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación
Las redes sociales son clave para el éxito durante la recuperación.
COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]
Travelers are looking for inspiration on Facebook and Instagram.
COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]
We analyze Central America restrictions and insights by country.
Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities
Attractions need to adapt by adjusting digital marketing strategies
COVID-19: Parlano gli esperti del settore turistico: le loro strategie di ripresa e la trasformazione digitale [Italian Webinar]
Gli esperti condividono le loro opinioni sul digitale per il turismo.
COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]
COVID-19 has changed the way hotels do business, but what about pricing?
COVID-19: Travel Insights and Co-Op Marketing [Webinar]
There are extreme restriction and policy variations across the globe.
COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch (Part 4)
Metasearch consolidate rates from booking channels
COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]
There is growth in our data for searches among our attractions partners.
Drive Direct Bookings & Improve Your Hotel Website Now
Shift budget towards direct bookings and away from third-party providers.
COVID-19: Tendencias de viaje hacia México [Spanish Webinar]
Discutimos los planes de la industria del turismo para abrir el mercado.
La perspectiva de Sojern sobre la desigualdad racial y social
Mark Rabe, CEO, comparte pensamientos sobre la desigualdad racial y social.
COVID-19 Recovery Toolkit: Creative Trends and Recommendations for Your Ads During Recovery (Part 3)
Travelers are beginning to dream about and plan their future travel.
COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)
We expect that the industry will recover in stages.
COVID-19: Optimizing Your Website for Direct Bookings [Webinar]
Travelers are using your website when dreaming and planning their trips.
Kit de herramientas de recuperación COVID-19: Cómo los hoteleros pueden sentar las bases para una recuperación exitosa (Parte 1)
Sumérgete en tu sitio web y social analytics para ver tendencias.
COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]
Vacation rentals are improving strategies to protect the safety of guests.
Digital Marketing Drives More Direct Bookings for Attractions
Take advantage of quick wins when improving your digital marketing
Más de 500 hoteleros independientes sopesan sobre la recuperación de COVID-19
Sojern encuestó a más de 500 hoteleros que se recuperan del COVID-19
COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]
Airlines including American Airlines, are prioritizing health and safety.
COVID-19: Hotel Insights & A Conversation with Preferred Hotels & Resorts [Webinar]
YouTube searches for travel topics in the US are up 60%.
COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]
Over 1M people visited 130 Shanghai tourist attractions for May Day.
COVID-19: Weekly Insights and Webinar Featuring Hotels
We continue to monitor the situation around the world, sharing insights.
COVID-19: Weekly Insights and Webinar Featuring Attractions
With shelter-in-place orders, countries are also preparing for recovery.
Las redes sociales representaron el 28% del gasto en publicidad digital de los mercaderes de viajes en 2019 - ¿Podría ser clave para tu hotel o atracción durante COVID-19?
Las redes sociales son vitales para el éxito del marketing hotelero.
Findings from The 2020 Report on Travel Advertising in North America
Take advantage of emerging technologies to see huge growth in 2020.
¿No hay galletas? No hay problema. Lo que sigue para AdTech (and Sojern)
Google planea eliminar las cookies de terceros dentro de Chrome.
How to Manage Your Attraction Visitors' Expectations
Break through all of the noise to set and manage realistic expectations.
Driving Bookings on Your Attraction’s Website
Tips to make it as easy as possible for your customers to book with you.
Growing Confidence Through Empowerment: What Women Need to Advance in Travel
Cady Wolf shares her top five ways for empowering women.
Sojern se lanza en la App Store de Xola
Los operadores turísticos pueden conducir reservas directas a su sitio.
El papel que se le da a las pruebas creativas en marketing basado en datos
El marketing basado en datos debe estar en la raíz de cada decisión.
Finding Your Digital Co-Op Partner for Destination Marketing
Maximize the potential of your destination marketing co-op.
How to Influence Hotel Guests With a Multichannel Approach
Customers use different forms of tech to jump from search to social media.
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Estamos listos para ayudarte a sacar las conjeturas de tu marketing digital. Contáctenos para aprovechar la plataforma de marketing más inteligente de la industria de viajes.