Lately, not only has Facebook been customizing e-commerce solutions for the travel industry, they have started to roll out features specifically for travel. We are really happy to see this kind of verticalization which will ultimately translate into better optimization. The latest feature for travel is DAT Map Cards.
Four months in, and already so much has changed. When I joined Adphorus as Marketing Manager, I knew that the team and the company were growing. Opening up a new office in Berlin was already in the works, and there were talks of continued expansion. However, I hadn’t foreseen just what this entailed. I hadn’t realized just how pivotal a time it was.
It’s safe to say that testing different creatives has become pretty mainstream. After all, campaign performance relies heavily on your creatives and particularly how relevant they are to your target audiences. However, executing and tracking creative alternatives manually is not only a time-consuming but also trying task with significant room for error.
Facebook is one of the major digital marketing channels for travel advertisers. It has an effective reporting system to provide marketers with granular data on the performance of their campaigns.
Advertising on Facebook requires many decisions to be taken, such as splitting your audience into targeting groups, and selecting a billing method or an optimization goal for your campaign.
Travel advertisers are constantly honing allocation of their digital advertising budget among several marketing channels to maximize ROI.
If you are a Travel company and want to grow your business, you constantly need to be speaking to and engaging with new customers to fill the top of your sales funnel.