Did you know that 90% of world’s data has been created in the past two years? Social media sites, search engines, smartphones, tablets, and other consumer devices allow billions of individuals to create a huge amount of data about their interests, social connections, browsing history, location, shopping habits, and more. Companies create a large volume of transactional data, capturing petabytes of information about their stakeholders and operations. With the Internet of Things, millions of sensors embedded in physical world devices such as mobile phones, smart energy meters, automobiles, home appliances, and industrial machines continuously create streams of data and upload it to the cloud.
Monthly Archive: January 2014
Measurement is a recording of size, length, width or quantity of something. But in marketing universe it’s a useless statistic unless your digital strategy is shaped around those numbers. Measurement is one of the fundamental concepts of digital marketing, therefore determining your digital marketing communication can be really difficult if you measure your advertising wrong.
After 9 April Facebook Sponsored Stories will be history according to Facebook recent announcement.
2013 was a very exciting year for us, after working on developing Adphorus for a long time, we have finally launched the platform.