Facebook’s newly released Website Custom Audiences (WCA) offer advertisers more options than its prior ad units Custom Audiences and FBX (Facebook Exchange). Though these models would serve different purposes, Website Custom Audiences allow you to create ads with new options Facebook hasn’t offered before.
Monthly Archive: February 2014
Data Science is at the forefront of Adphorus’ strategy.
When you are segmenting your audience and creating so many ad combinations, it becomes a real challange to perform bid management at this granular level. Like any company in the marketing technology ecosystem, we have been trying to solve this problem for a long time.
Note: More advanced & detailed article about website custom audiences is here.
Facebook announced its new feature extension in “Custom Audiences” first to U.S. advertisers in the late 2013. Now it is available in any Facebook ad interface for all advertisers across the world.