Four months in, and already so much has changed. When I joined Adphorus as Marketing Manager, I knew that the team and the company were growing. Opening up a new office in Berlin was already in the works, and there were talks of continued expansion. However, I hadn’t foreseen just what this entailed. I hadn’t realized just how pivotal a time it was.
Category Archive: 'Adphorus News'
Facebook is one of the major digital marketing channels for travel advertisers. It has an effective reporting system to provide marketers with granular data on the performance of their campaigns.
Website Custom Audiences (WCAs) are an essential part of targeting for Facebook advertisers. Until now, options to create these audiences were limited to pixel events, URL tracking and retention window. However, they lacked the option to do more refined targeting to focus on the most engaged and valuable visitors.
Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one of the first partners to support DAT!
2 years ago, we founded Adphorus to make Facebook advertising better.
Since then, we have been working with e-commerce, travel, finance, telecom companies, as well as with agencies that use Adphorus for their own customers in a variety of industries; such as CPG, auto and retail.
Today we are excited to announce that we were recognized as one of the initial members of Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Dynamic Product Ads has quickly become our travel and e-commerce clients’ favorite tools for retargeting on Facebook.