Lately, not only has Facebook been customizing e-commerce solutions for the travel industry, they have started to roll out features specifically for travel. We are really happy to see this kind of verticalization which will ultimately translate into better optimization. The latest feature for travel is DAT Map Cards.
Category Archive: 'Facebook News'
Facebook is one of the major digital marketing channels for travel advertisers. It has an effective reporting system to provide marketers with granular data on the performance of their campaigns.
Website Custom Audiences (WCAs) are an essential part of targeting for Facebook advertisers. Until now, options to create these audiences were limited to pixel events, URL tracking and retention window. However, they lacked the option to do more refined targeting to focus on the most engaged and valuable visitors.
Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one of the first partners to support DAT!
Facebook has simplified bidding by removing bid type and separating optimization goal from what you want to pay for. This gives you more flexibility to get the most out of your budget by focusing on your optimization goal.
Last year, Facebook introduced the carousel format for Facebook ads which lets advertisers showcase multiple images in one ad. Since then, advertisers have seen carousel link ads drive 30 to 50% lower cost per conversion and 20 to 30% lower cost per click than single-image link ads.