How blind are you with last-click attribution?

Well, there is no generic answer to that of course.

But let’s have a look at a specific example of how heavily this still widely used attribution model underestimates the impact of Facebook.



The science of optimizing your campaigns on Facebook: Split testing and best practices

Advertising on Facebook requires many decisions to be taken, such as splitting your audience into targeting groups, and selecting a billing method or an optimization goal for your campaign.


Idea with Gears Concept on Blackboard

How do you measure Facebook ads’ impact for your business?

Travel advertisers are constantly honing allocation of their digital advertising budget among several marketing channels to maximize ROI.


Facebook Ad Auction Mechanism - Blog Post

The auction mechanism behind Facebook Ad Delivery

Facebook is the largest social ads platform with a user base that has been growing steadily over the last decade. As of June 2016, Facebook had 1.7 billion users and over a billion daily logins.


Facebook Lookalike Audiences

How to effectively use Facebook’s Lookalike Audiences to acquire new customers

If you are a Travel company and want to grow your business, you constantly need to be speaking to and engaging with new customers to fill the top of your sales funnel.


How to build an effective social marketing funnel for travel

How to build an effective social marketing funnel for Travel

The biggest challenge of Travel Marketing has always been to engage with the right people using the right content at the right time.



5 tips to target your ideal audience on Facebook

Finding your ideal audience is an important step in increasing returns of your Facebook campaigns and it is achievable by following the right strategy. Follow these simple tips to reach the most relevant people according to your campaign objective.



6 Best Practices for Dynamic Product Ads Campaigns

Dynamic Product Ads is an ad format that allows product retargeting on a cross-device level, which means you can reach people on desktop, mobile and tablet.



The Data Science Behind Adphorus Algorithmic Optimization Engine: Marvin

Since we began giving our customers access to Marvin last February, there have been many inquiries about how it works its magic. In this post, we would like to share with you an in-depth look at how Marvin optimizes your Facebook campaigns for the best ROI at scale.


9 Things You Should Be Doing To Increase Your Facebook Ads Performance

9 Things You Should Be Doing To Increase Your Facebook Ads Performance

We list 9 ways of doing it.
If you are not implementing these with your Facebook ads right now, you are losing money.