The biggest challenge of Travel Marketing has always been to engage with the right people using the right content at the right time.
Website Custom Audiences (WCAs) are an essential part of targeting for Facebook advertisers. Until now, options to create these audiences were limited to pixel events, URL tracking and retention window. However, they lacked the option to do more refined targeting to focus on the most engaged and valuable visitors.
Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one of the first partners to support DAT!
Finding your ideal audience is an important step in increasing returns of your Facebook campaigns and it is achievable by following the right strategy. Follow these simple tips to reach the most relevant people according to your campaign objective.
2 years ago, we founded Adphorus to make Facebook advertising better.
Since then, we have been working with e-commerce, travel, finance, telecom companies, as well as with agencies that use Adphorus for their own customers in a variety of industries; such as CPG, auto and retail.
Today we are excited to announce that we were recognized as one of the initial members of Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source and deliver content on Instagram.
Dynamic Product Ads has quickly become our travel and e-commerce clients’ favorite tools for retargeting on Facebook.