Facebook recently rolled out a significant feature that enables users to place a call-to-action button in page post link ads. Over the years, we as marketers have observed that a call-to-action button has a strong impact on conversion rates. And over the past several months, page post link ads have become primary Facebook ad type to drive off-site conversions and sales. By combining the knowledge Facebook continues to do what they do best, provide a good-looking ad interface that drive users to perform the desired action.
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