Facebook’s Pixel Helper Chrome Extension

Facebook announced a new tool called Pixel Helper for their advertisers. It is a basic chrome extension that checks Facebook conversion pixel and custom audience pixel for websites you browse actively.


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Website Custom Audiences

Facebook’s newly released Website Custom Audiences (WCA) offer advertisers more options than its prior ad units Custom Audiences and FBX (Facebook Exchange). Though these models would serve different purposes, Website Custom Audiences allow you to create ads with new options Facebook hasn’t offered before.