Activated
9%
Achieved
VIK Hotels tried a metasearch presence before, but struggled to keep price accuracy. They turned to Sojern to run metasearch, resulting in a substantial increase in direct bookings.
"Sojern is the only partner we know of that works across all major metasearch engines and does all the work for us. Because we work on a commission model, we just simply sit back and wait for the bookings to come in."
Goal
The VIK Hotels team dabbled in metasearch before, but found it difficult to coordinate between all the various engines. In previous efforts, they also struggled to maintain price accuracy. “Our prices were showing incorrectly with some of the metasearch engines we tried,” explains E-Business Manager, Antonio Segura. They had some success on Google Hotel Ads, but knew they wanted a wider presence on all the available metasearch sites.
Solution
Through the adoption of metasearch, VIK Hotels was able to add another direct booking channel to their marketing strategy, one that captures more direct booking revenue. They achieved price accuracy across all metasearch engines, and because they used Sojern’s commission-based, Pay on the Stay solution, VIK Hotels only paid Sojern on the bookings they drove after a guest has completed their stay. “We’ve seen a substantial increase in bookings coming from Sojern,” continues Segura, “and specifically from the metasearch channel."
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